The setting is retro, adding to that, the classy subtle tongue in cheek humour of the films. The channel endorses its commitment to leadership that will not be swayed by such stunts, and will continue to carry the mantle of truth as it has done over the ‘Bemisaal Bees Saal’.Ĭonceptualised and directed by the widely acclaimed Writer-Director Pradeep Sarkar, the themes being covered by the 5 films are - spicing up news for gullible viewers, sensationalism, picking convenient truths, rumours and intrinsic bias or leaning. The campaign entertainingly highlights the same ethos reflecting on relaxed standards of reporting by some players in the age of fake news.

With over two decades of unflinching viewer trust, Aaj Tak is a household name that has never shied away from calling a spade a spade. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country. The nation’s undisputed No.1 news channel for 20 years, Aaj Tak marks the 20 year milestone in signature ‘Sabse Tez Style’.

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